Time is a created thing. To say, "I don't have time" is to say, "I don't want to." --Lao Tzu
When an expectant mother says, "I think it's time," there is a paradigm shift. Everything stops. Everyone around drops whatever they are doing. Nothing is more important than bringing the woman to the hospital or else bringing the midwife to the soon-to-be mother.
There are times in our lives when the status quo comes to an abrupt halt, when a single event alters our trajectory in such a way that we look back on that event as pivotal. Before that singular event, we were one way; but after, we were forever changed.
There was a time in the life of Jesus and His disciples that was pivotal. The meaning of "bringing people to Jesus" changed. The meaning of ministry changed. The meaning of discipleship changed. And it all happened when Jesus said, "The time has come that the Son of Man should be glorified."
Now there were certain Greeks among those who came up to worship at the feast. Then they came to Philip, who was from Bethsaida of Galilee, and asked him, saying, "Sir, we wish to see Jesus." Philip came and told Andrew, and in turn Andrew and Philip told Jesus. But Jesus answered them, saying, "The hour has come that the Son of Man should be glorified. Most assuredly, I say to you, unless a grain of wheat falls into the ground and dies, it remains alone; but if it dies, it produces much grain. He who loves his life will lose it, and he who hates his life in this world will keep it for eternal life. If anyone serves Me, let him follow Me; and where I am, there My servant will be also. If anyone serves Me, him My Father will honor. --John 12:20-26
Jesus was spending His time teaching in Jerusalem, near the Temple. Some men approached who spoke Greek, the predominate world language at the time. Commentator David Guzik writes, "These Greeks had heard of Jesus, perhaps of His reputation as a teacher and worker of miracles. What they did know of Jesus made them want to know more about Him, so they came to Philip (the one disciple with a Greek name) asking to see Jesus."
Philip wants to check with the other disciples, perhaps to see if there is any conflict in Jesus's schedule. Maybe it was someone that Peter knew, and not finding him Philip seeks out Andrew, Peter's brother. We are not told of the details, but we do know that this was an established form of evangelism. The New Cambridge Bible Commentary called it "social networking." We have seen it before: In the beginning of Jesus's ministry, Andrew brought Simon to Jesus and Philip brought Nathaniel. Later in John's Gospel we see that the Samaritan woman brought the men of her village to "come and see." We know that Martha brough Mary to Jesus.
Today, sadly, most of our evangelistic efforts stop at inviting people we know to church. By contrast, effective evangelism is people going outside the church walls and giving testimony of Jesus to other people. In the Great Commission, Jesus did not tell us to "go into all the world and invite all men to church." He said instead that we should make disciples of all men. We should bring them to faith in Jesus first, then help them find a local Bible-believing church to be involved in.
We see next in our passage that when the disciples try to introduce these Greek seekers to Jesus, He says, "My time has come." We are reminded of the first sign miracle in John 2, when Jesus's mother tells the servants, "Do whatever He tells you." Jesus said to Mary, "My time has not yet come." In another passage in John 7 when the Jews tried to arrest Jesus, John said "no one laid a hand on Him, because His hour had not yet come. (verse 30)"
Here we see a dramatic shift in priorities. Like an expectant mom who says, "It is time!" Jesus expresses the same sentiment. The difference is that instead of saying it is time to add one more convert, one more disciple, one more new life in the kingdom of God, Jesus says the time has come for Him to be glorified.
The Miriam-Webster dictionary says "glorify" has four distinct meanings: to make glorious by bestowing honor, praise, or admiration; to light up brilliantly; to represent as glorious, i.e. extol; to give glory to, as in worship. Here, Jesus says the time has come for the process to start, the end result of which will be His glorification. However, the process is not yet complete; it is just starting.
Jesus's words here can be seen as poetic. In Jewish poetry, there is not so much rhyming words as rhyming ideas. It begins with a statement, which we will call A, followed by another statement, called B. Then the second statement is restated; let's call this "B prime" or B'. The final line is a restatement of the first, called "A prime" or A'. Let's look at Jesus's words in this context.
A. The hour has come for the Son of Man to be glorified.
B. Unless a grain of wheat falls into the earth and dies, it remains just a single grain; but if it dies, it bears much fruit.
B'. Those who love their life, lose it, and those who hate their life in this world will keep it for eternal life. Whoever serves Me must follow Me, and where I am there will My servant be also.
A'. Whoever serves Me, the Father will honor.
Assuming that "glory" and "honor" refer to the same value in antiquity, the two brackets (A and A') speak of divine honor shown, first to Jesus ("glorified") and then to His servants ("honor"). Why? For walking the way described in B and B'. The talk there is of dying and bearing fruit, hating and keeping, or becoming a servant and being honored. All recognize this as the type of radical discipleship demanded by Jesus (see Mark 8:34-38). --The New Cambridge Bible Commentary.
In short, in order for Him to be glorified, He must die. Only then will He bear much fruit.
The same goes for us. We must die to self in order to be like Him. Romans 6 makes this clear.
What shall we say then? Shall we continue in sin that grace may abound? Certainly not! How shall we who died to sin live any longer in it? Or do you not know that as many of us as were baptized into Christ Jesus were baptized into His death? Therefore we were buried with Him through baptism into death, that just as Christ was raised form the dead by the glory of the Father, even so we also should walk in newness of life. For if we have been united together in the likeness of His death, certainly we also shall be in the likeness of His resurrection, knowing this, that our old man was crucified with Him, that the body of sin might be done away with, that we should no longer be slaves of sin. For he who died has been freed from sin. Now if we died with Christ, we believe that we shall also live with Him, knowing that Christ, having been raised from the dead, dies no more. Death no longer has dominion over Him. For the death that He died, He died to sin once for all; but the life that He lives, He lives to God. Likewise you also, reckon yourselves to be dead indeed to sin, but alive to God in Christ Jesus our Lord. --Romans 6:1-11
Jesus foretold of His death when He spoke of a seed being planted and dying in order to produce much fruit. It would not happen immediately; He must first go through the "labor pains" of a mock trial, of being whipped and beaten, of having a crown of thorns thrust upon His head and His being nailed to a cross. The entire process would produce a paradigm shift. No longer would God's mercy be limited to a particular nation, but grace would be available to the whole world. No longer would we be bound by the Law, but by faith in Him we can find salvation.
The crucifixion and resurrection marked the beginning of a sea-change in history, a shift in cosmic order and religious freedom. Even though secular humanists want to do away with historical designations like BC and AD, the truth is that even what they call BCE or "before common era" refers to history before Jesus, and what they call CE or "common era" refers to history after Jesus.
Oh, and if you are still wondering about the riddle posed in the graphic above, the answer is it's time to get a new clock.